There was a time when no Online Reputation and only real and virtual life were two distinct and separate entities. That time has passed. It may seem a bit brutal statement, but currently virtual identity is valued and considered on a par with real identity. If this is true for individuals, it is even more so for companies which, not actually having a physical correspondent, are fully reflected in the image they give of themselves on the web. After all, we’ve all done it: before choosing a professional, let’s check what people say about it online.
Online Reputation under control
For this reason, keeping your online reputation under control, or web reputation to put it in English, is a fundamental activity. Whatever is posted on the internet, there is no way to remove it except through lengthy and complex procedures. It can happen that a single negative episode continues to haunt us even after years of its conclusion. So what to do if what is said about us is not exactly the best advertisement? There are activities that can help us improve our image even when it has been damaged.
How to improve a damaged reputation
The answer lies in the search engines. If a customer posts a negative review, to avoid that it negatively impacts our business we must make sure that it disappears or goes very low in the search results. In this way the negative opinion will always be public but much more difficult to find. There are some useful strategies that can help us.
Use social media
Frequent and interactive use of social networks is a great idea in this regard. Interact with customers, post posts, speak up. Users love spending time online and are very active on the pages they like best. The most important social networks, like Facebook, Twitter or YouTube, can be your best friends.
Place links to your website in media that talk about you. This will allow you to get indexed.
Create a blog
If you want to tell yourself, publish content in a blog. It is a way to be active and generate traffic, as well as to actually demonstrate your experience in the field.
Contact a professional
It is never a mistake to rely on those who work in the field. Alma Technology specializes in online reputation control and management, and can help you manage it in the best possible way.
Reputation on the Internet and social networks
The rise of social media has changed the way businesses see and understand reputation. In the past, the message was promoted on television, radio and in newspapers to the general public. Currently, most companies communicate with their customers through social media profiles, a completely different environment. Businesses mainly use social networks such as Instagram, Facebook, TikTok, Twitter and YouTube. Anyone can post, tweet or share a video about your company on these social networks.
An opinion leader on social networks can write about your brand, or a news about your business will be picked up by a large wave of common users and spread through the social network, or maybe some posts will go viral: all this significantly affects the image of your company. That’s why social media reputation care is integral to implementing SEO best practices for promoting an online business.
Reputation sites and reviews on the Internet
Many review websites publish information about companies based on their location, such as TripAdvisor and Google Maps (Places). These sites allow consumers to post reviews of businesses, restaurants, hotels, and other places they visit.
In addition to allowing consumers to share their opinion, review sites can also create communities of travelers, tourists and professionals. Now the consumer affects not only the decisions of other consumers, but also the company’s results.
Here are the advantages of the ORM. IS:
- reveals and shapes the public perception of the company, product or service;
- creates trust and an expert position in the eyes of consumers;
- allows you to quickly delete / correct negative reviews and comments as soon as they are posted in real time;
- detects customer complaints in real time, allowing immediate resolution;
- helps the company to achieve commercial and marketing objectives by attracting new customers;
- assistance during crises;
- identifies supporters and creates a community around the company, product or service;
- offers the opportunity to learn tips to improve your business;
- turn reputation into numbers: the number of Internet mentions, sentiment analysis, reach in social networks and much more.
Reputation Management Efforts
Most importantly, thanks to reputation management efforts, companies know which direction to develop and what to change. Taking into account customer comments and feedback, it will be possible to improve the level of customer satisfaction, which will end up positively influencing the profits of each company: there will be more customers who will recommend you to others and, consequently, your turnover will increase. .
As you can see, online reputation management is an essential aspect of any online business and a component of a good marketing strategy. A good reputation will bring profits, while a bad one will only lead to losing your position in the market. Negative comments, negative reviews and information wars must always be kept in check. All three online reputation management methods (ORM, SERM and HM) will help you improve your online reputation and image on the Internet.
A competently developed reputation management strategy can become an effective tool for increasing brand recognition and securing potential customer loyalty. Plus, it helps protect against unscrupulous competitors, which is really crucial for any business.
Reputation Management Specialist
And it’s no less important to carefully select a company or agency to look after your online reputation. One misstep and the damage could be disastrous. Additionally, a reputation management specialist should work in coordination with promotion specialists. So, if you are planning to hire an SEO agency for your Forex business, ask them about their approaches to improving a company’s reputation on the Internet. Believe it or not, it is always worthwhile to partner with professionals rather than trying to restore a reputation marred by unprofessional actions.